(markets won't save us)

on adverts: 'according to the imagery of ads, the most common site of happiness and freedom is the private space of the home, where, presumably, one is empowered to shape one's life (often by altering one's body). But other times and places - vacation time, travel - are equally targeted. Indeed, as advertising depicts it, society is no more than the sum total of individual buyers in search of beauty, comfort, and status through the consumption of commoditites, and freedom is no more than the right of preference, that of one brand over another. as a TV ad once put it, "Soon America will have a real choice: the new taste of Coke or the original taste of Coca-Cola classic."'